Mental imagery is receiving increased attention in consumer behavior theory and research. This article describes imagery, characterizing it as a processing mode in which multisensory information is represented in a gestalt form in working memory and discusses research on the unique effects of imagery at low levels of cognitive elaboration. It specifies researchable propositions for the relation...

Motor imagery is a conventional method for brain computer interface and motor learning. To avoid the great individual difference of the motor imagery ability, object-oriented motor imagery was applied, and the effects were studied. Kinesthetic motor imagery and visual observation were administered to 15 healthy volunteers. The EEG during cue-based simple imagery (SI), object-oriented motor imag...

Existing research and widespread commercial usage suggest that appeals urging consumers to imagine the product experience have powerful effects on product preferences. Three studies examined the mediating role of imagery accessibility and demonstrated that the difficulty of imagery generation can reverse the generally observed positive effects of imagery appeals. When participants were low in i...

The utility of satellite imagery for landslide detection in southwest coastal British Columbia was evaluated by interpretation of orbital imagery (SPOT, IKONOS, and QUICKBIRD) and comparison with large-and medium-scale aerial photography. Satellite imagery was enhanced by simple, repeatable digital image processing techniques (contrast stretches and transformations, merging of images of differe...

In this study we investigate to what extent the effects of motor imagery on postural sway are constrained by movement features and the subject's imagery ability. Twenty-three subjects were asked to imagine three movements using the kinesthetic modality: rising on tiptoes, whole-body forward reaching, and whole-body lateral reaching. After each task, subjects reported the level of imagery vividn...

H Visual imagery is the invention or recreation of a perceptual experience in the absence of retinal input.The degree to which the same neural representations are involved in both visual imagery and visual perception is unclear. Previous studies have shown that visual imagery interferes with perception (Perky effect). We report here psychophysical data showing a direct facilitatory effect of vi...

Objectives: The primary purpose of the present study was to examine the effects of a cognitive specific (CS) imagery intervention on the soccer skill performance of young athletes aged 7e14 years and determine if performance varied with age. Design: Participants were 143 soccer athletes belonging to 16 different teams. Teams were randomly assigned to either a cognitive specific (CS) or motivati...

Motor imagery (MI), sharing similar neural representations to motor execution, is regarded as a window to investigate the cognitive motor processes. However, in comparison to simple limb motor imagery, significantly less work has been reported on brain oscillatory patterns induced by compound limb motor imagery which involves several parts of limbs. This study aims to investigate differences of...

When psychological studies of mental imagery revived in the late 1960s, arguments centered upon the question of whether mental imagery should be distinguished from language as a separate system of mental representation. Although mental imagery was repeatedly shown to facilitate word retrieval, this did not convince many psychologists that mental imagery and language are different kinds of repre...