Customer activity has received more attention due to the increase of social network applications. Moreover, customer activity could be an answer to the research debate about the significant relationship between retention rate and lifetime profitability of customers. Several researchers believe that an increase in the retention rate of customers may enhance their customer lifetime value (CLV), o...

business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. one of these approaches is calculating the value of each customer for the company. in this paper by calculating customer lifetime value (clv) for individual customers of an online toy store named alakdolak, three customer segments are extracted. the level of ...

Customer reviews from commerce websites have valuable information for online shoppers. They help shoppers gauge whether or not a product is worth the purchase. However, reviews vary in their quality and helpfulness. Most commerce websites have voting systems where shoppers can vote on whether a review was helpful to them or not. For popular products however, the number of reviews can be in the ...

For e-commerce websites to be successful in a highly competitive environment, the designers and managers should know what usability attributes can affect the probability of customers’ making purchases. This paper proposes a website usability study to measure attributes and the users’ intention of planned purchases. This study provides a designer’s perspective of the online customer which can be...

Based on a qualitative analysis of semi-structured interviews of seven automobile dealerships in the City of Oulu, Finland, we uncovered four themes — strategic understanding of electronic commerce, technological understanding of electronic commerce, maturity of the website supporting electronic commerce, and electronic commerce developmental strategy — which allowed to make sense in a succinct...

Internet commerce has been greeted with much excitement in the popular, practitioner and researcher literature over its brief lifetime. Many firms fervently pursued Internet commerce based business models in the belief that the initial costs would be justified by future returns. The “tech wreck” of early 2000 saw a sudden drop in ecommerce uptake. Only a limited amount of research has examined ...

At present, most e-commerce websites are low in social presence. Thus in contrast with traditional face-to-face business settings, they are difficult to satisfy online consumers’ social needs for interacting with other humans. Following this perspective, a significant number of literature calls for a need to improve e-commerce web sites’ social presence in addition to the well-recognized aspect...