Impulsive buying makes billions of dollars for retail businesses every year, particularly in an era of thriving e-commerce. Narcissism, characterized by impulsivity and materialism, may serve as a potential antecedent to impulsive buying. To test this hypothesis, two studies examined the relationship between narcissism and impulsive buying. In Study 1, we surveyed an online sample and found tha...

With the development of online shopping environment, the “dark side” of online shopping begins to appear. Onlinecompulsive buying behavior has always been a very important research topicin the marketing field. However, the discussion on online compulsive buying behavior by Chinese scholars is limited.Online compulsive buying behavior can be a problem for consumers, families and even harm to soc...

This study adopts illusion of control and lateral consumer relationship to investigate their effects on price fairness in online auction and group buying context. These two variables have been known to have strong influences in fairness perception on human decision making processes and outcomes. Through laboratory experiments, this study demonstrates that consumers’ perception on illusion of co...

By assuming that group buying websites offer consumers an opportunity to gain consumption value from experiential products with potential risks, a theoretical model was proposed to explore the factors affecting buyers’ purchase intentions. In this model, trust, price consciousness and conformity behavior were viewed as antecedents of risks. A study of 164 responses found that the purchase inten...

We examine the consequences of vote buying, as if this practice were allowed and free of stigma. Two parties competing in a binary election may purchase votes via up front binding payments and/or payments (platforms) that are contingent upon the outcome of the election. If voters care only about outcomes and not directly about how they vote, then the party with the largest budget wins at a negl...

impulse buying behavior is one of main concepts in marketing. it is affected on various factors such as cultural factors, psychological factors, personal factors and positional factors. buying can be done because of different reasons (including of needing a production) and this fact aids marketers to better understand consumers’ behavior. impulse buying is one of pervasive aspect of consumer be...

In this paper, we analyse the concept of vote buying based on examples that try to stretch the meaning of the concept. Which examples can still be called vote buying, and which cannot? We propose several dimensions that are relevant to qualifying an action as vote buying or not. As a means of protection against vote buying and coercion, the concept of receipt-freeness has been proposed. We argu...

Doing business in the virtual environment, trust is considered as an essential condition for the willingness of consumers to make a transaction with Internet seller. Many earlier empirical studies explored that website characteristic (web design, web quality, e-vendor reputation and etc.) is also considered as a significant factor affecting consumers’ trust and their decision to make a purchasi...