a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

This paper presents a multidimensional scaling (MDS) methodology (vector model) for the spatial analysis of preference data that explicitIy models the effects of unfamiliarity on evoked preferences. Our objective is to derive a joint space map of brand locations and consumer preference vectors that is free from potential distortion resulting from the analysis of preference data confounded with ...

The conservation status of Indian camels and their declining population is a growing concern, with the IUCN listing them as threatened species. decline in attributed to decrease use for agriculture transportation, well demand camel milk products. However, has been shown have various health benefits approved sale India by Food Safety Standards Authority. study explored brand preferences factors ...

Fashion consumption has continually increased in recent decades, leading to severe environmental problems. Apparel renting provides an opportunity foster sustainable fashion consumption. However, rentals are rarely used. Previous research identified participation drivers but neglected the potential influence of consumer preferences which were found be essential decision-making shopping. Therefo...

Conventional models of single district plurality elections show that with three parties anything can happen extreme policies can win regardless of voter preferences. I show that when there are multiple district elections for a legislature we get back to a world where the median voter matters: an extreme policy will generally only come about if it is preferred by the median voter in a majority o...

We consider a multilateral bargaining game in which the agents can be classified into two groups according to their instantaneous preferences. In one of these groups there is one agent with a different discount factor. We analyze how this time-preference heterogeneity may generate multiplicity of equilibria. When such an agent is sufficiently more patient than the rest, there is an equilibrium ...

the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...

This study aims to identify and explain the effect of brand preferences product attributes that implement green marketing simultaneously partially on sales volume Low-Cost Green Car (LGCC). The research population was Brio Satya car buyers at PT. Imperial Putra Perdana, Bandung, with a total sample 110 respondents. taken using random sampling technique. data analysis used is path analysis. resu...