This study investigates sustainability practices from the event participants’ perspective. Taking China International Consumer Products Expo as a case study, this adopts quantitative research method to examine effects of events on brand equity via structural equation modeling. The results empirical analysis are follows: (1) is multi-dimensional concept, and four determinants examined in environ...

In this paper, impacts of day-ahead market pricing on behavior of producers and consumers in option and day-ahead markets and on option pricing are studied. To this end, two comprehensive equilibrium models for joint put option and day-ahead markets under pay-as-bid and uniform pricing in day-ahead market are presented, respectively. Interaction between put option and day-ahead markets, uncerta...

According to the conventional theory, rebates are but one of many ways to price discriminate among consumers. The firm sells at the shelf price to those willing to pay more for the product and at a lower, rebated price, to those willing to pay less, achieving the necessary separation by relying on the higher costs of redeeming rebates of high willingness-to-pay consumers. This theory, however, ...

Given the specific geographic and spatial location of rural areas in developing countries, to bring agrochemical to the rural farming households, it is argued, may have to come at a cost over and above the normal price it is sold in market. To this end, this work focuses on the willingness of rural farming households to pay more than the mean average regional retail price for agrochemicals in K...

BACKGROUND Understanding the feasibility of achieving widespread coverage with Insecticide-Treated Nets has to be preceded by learning how people value the Insecticide-Treated Nets and estimating the potential demand and willingness to pay so that sustainability of the intervention can be assured. The objective of this study was to determine willingness to pay for Insecticide-Treated Nets among...

A majority of surveyed consumers claim to prefer ethically certified products over non-certified alternatives, and to be willing to pay a price premium for such products. There is no clear evidence, however, that people actually seek out such ethically certified goods and pay a premium for them when shopping. We provide new evidence on consumer behavior from experiments conducted in a major U.S...

Crop insurance is a risk management tool with the potential of dealing with risk more efficiently, the study uses a dichotomous contingent valuation method to elicit the willingness to pay for crop insurance among cereal farmers in the Eastern region of Ghana. The study employed descriptive statistical techniques to analyse primary data obtained from 208 sampled farmers in the region. Approxima...

In recent years, consumer concerns on environmental and health issues related to food products have increased and, as a result, the demand for organically grown production has grown. Higher costs of production and retailer margins generate a gap between real prices and those that consumers are willing to pay for organic food. In this article, consumer willingness to pay for organic food in two ...