Wie bereits im ersten Beitrag dieser Serie dargelegt, bedeutet Suchmaschinenoptimierung in Deutschland wegen des extrem großen Marktanteils von Google vor allem GoogleOptimierung. Auch beim Suchmaschinenmarketing ist wegen der hohen Reichweite vor allem an Google-AdWords-Kampagnen zu denken. Gemeinhin wird SEM, also die Schaltung bezahlter Anzeigen bei einer Suchmaschine (Keyword Advertising), ...

Childhood obesity around the world, and particularly in the United States, is an escalating problem that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 ChildYoung Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth to estimate the effects of fast-food restaurant advertising on children and adolescents...

Term description is a simple, powerful extension of terras. For example, functional notation and lazy execution of a program is introduced in a very natural manner without changing the basic mechanism of the computation, such as unification and backtracking. Especially , the readability of functional languages is introduced without actually introducing functional concepts. A term description is...

Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

This study aims to analyze the influence of influencers' credibility on effectiveness Instagram social media advertising in shaping consumer buying interest (Study followers Ayudia Bing Slamet). The subjects this were students using who Special Region Yogyakarta. research was conducted with a sample size 200 respondents determined by sampling technique non probability purposive method and distr...

Even in this Internet age, reading code is quite hard. Existing Program Visualisation systems could not make visualisation of code in existing languages any easier because the semantics of the languages were not designed with code visualisation in mind. NPL is an experimental procedural language designed to aid program visualisation and is based on a paradigm called ”Connect Oriented Paradigm” ...

In recent years the unconstrained quadratic binary program (UQP) has emerged as a unified framework for modeling and solving a wide variety of combinatorial optimization problems. This tutorial gives an introduction to this evolving area. The methodology is illustrated by several examples and substantial computational experience demonstrating the viability and robustness of the approach.

Customers feel a degree of ambiguity associated with low-carbon products, such as remanufactured and undervalue them. Although green advertising significantly impacts consumers’ acceptance products the supply chain (LCSC), limited research has been carried out on advertisement decisions for in LCSC. This study introduces two-echelon remanufacturing motivated by practice applying to update aware...

This Study discusses analyzing the students’ speaking performance in demonstrating product advertising. There were 24 second-semester students of English Language Program a private university who participated this study. The researchers conducted study by scores and categorizing achievements into five levels ability. ability that cover aspects skills. Those are poor, fair, average, good, excell...