This study first provides a stylized model that captures the essential features of the SC(Social Commerce) business. The model focuses on the relationship between key decision issues such as marketing inputs and revenue stream. As more SCs join the industry, they are inevitably faced with fierce competition, which may lead to sharp increase in the total marketing and advertising expenditure. Th...

This study investigates the constructs and related theories that drive social capital in energy sector from the intention perspectives. This research uses theories of ‘social support’ and ‘planned behaviour’ alongside satisfaction and perceived value to propose a research model that drives social capital for energy sectors in Malaysia. The model reveals that the Theories of Planned Behaviour (T...

Social networking has become popular and raised a controversial question on its profitability and future influences. This paper is to provide a general snapshot of social networking and discuss its pros and cons. A useful method judging whether or not a company should apply the technology is presented. It is suggested in this paper that social networking is not necessarily useless or a panacea,...

E-commerce that has undergone an increasing trend in recent years has been regarded as the modern method for transfer of information and economic exchange.   This phenomenon brings about massive changes in most of relations between various economic institutions. Such changes have also occurred in tax systems. Hence, the present research aims to investigate effect of E-commerce on tax structure ...

This study presents a modified Unified Theory of Acceptance and Use of Technology (UTAUT) to examine key factors that affect the intention to accept and the subsequent use of mobile commerce (M-commerce) among Jordanian consumers. A survey questionnaire was used to collect data from 447 undergraduate university students using a stratified random sample, and analyzed by using a structural equati...

E-Commerce in least developing countries (LDCs) is believed to be non-existent because few businesses, especially Small and Medium Enterprises (SMEs) who are usually the vanguard of the LDCs economy, have adopted E-Commerce and even those that have, none have institutionalized the technology. Using structuration theory as a lens, this study attempts to provide an explanation as to what E-Commer...

This study aims to examine the factors that affect consumer adoption of social commerce technologies in the context of Saudi Arabia. The proposed conceptual model is extending the Unified Theory of Acceptance and Use of Technology (UTAUT2) by including other external factors: trust, perceived risk, innovativeness, and information quality. A quantitative field survey will be conducted to gain th...

The rapid spread of social media has brought new ways for marketers to communicate and manage brands online. Celebrity endorsement has been a popular practice in social media, however, what contributes to its effectiveness has not been fully understood. To address this issue, this study examines the effects of endorsement in social media towards brand attitude and merchandise attractiveness bas...

In the era of Web 2.0, social networking sites play an important role in generating online information. People create billions of shares such as web pages or videos with friends on these sites every month. The share on the social networking site is visible to all of her or his friends and could be clicked by them and generates traffic back to the website where the information is from. In order ...

Define the basic content of people’s privacy information and information privacy right in E-commerce, analyze the creating reasons of the problem about people’s information privacy right in E-commerce, point out some protection measures of people’s information privacy right in E-commerce in four aspects, such as to improve people’s safety awareness, to make good external environment of E-commer...