Using a secondary data analysis on adolescents’ evaluations of 60 antimarijuana public service announcements, this study examined the role of message sensation value (MSV) as an attention distractor. The results supported the prediction based on the Elaboration Likelihood Model that MSV might be a distractor of attention to reduce ad persuasiveness when the argument quality was high and to faci...

Along with the prevalence of microblogging technology, many companies have been creating microblog accounts to promote their products/brands and communicate with customers. However, it is still unclear regarding what factors are critical and can drive users to follow companies’ microblogs. To fill this gap, the present research develops a research model through the perspective of elaboration li...

A. ArgumentIMessage Quality ........ ................................. 132 B. Peripheral Cues.. . . . . . . . . . . . . . . . . ................................. 134 C. Affecting Elaboration . . . . . . . . . . . . . ................................. 136 V. Postulate 4 Objective Elaboration.. ............................. . . . . . . . 137 A. Distraction ...........................................

Personalization that uses information technology to tailor content and products/services to the preferences and tastes of individual customers has become a useful function for online marketing. Many techniques have been developed, and research on personalized services has increased substantially in recent years. Several theories have been proposed to explain the effect of positive consumer atti...

There is an abundance of user reviews available online about anything, ranging from commercial products to professors. According to the elaboration likelihood model (ELM), users can elaborate on the relevant information as long as they have the motivation and the cognitive ability to do so. However, the extent of information found online can be so overwhelming that it may exceed the cognitive c...

Although faking has been identified as a potential problem in situational judgment tests (SJTs), no studies have investigated proactive approaches for controlling faking in SJTs. Therefore, this study examined the impact of elaboration on responding to SJT items. Elaboration was operationalized as reason-giving. Two hundred and forty-seven master students were assigned to either an honest or a ...

Semantic memory is described as the storage of knowledge, concepts, and information that is common and relatively consistent across individuals (e.g., memory of what is a cup). These memories are stored in multiple sensorimotor modalities and cognitive systems throughout the brain (e.g., how a cup is held and manipulated, the texture of a cup's surface, its shape, its function, that is related ...

Evidence from neuropsychology and neuroimaging indicate that the pre-frontal cortex (PFC) plays an important role in human memory. Although frontal patients are able to form new memories, these memories appear qualitatively different from those of controls by lacking distinctiveness. Neuroimaging studies of memory indicate activation in the PFC under deep encoding conditions, and under conditio...