Rhetorical figures appear frequently in the headlines of magazine ads. This paper examines the effect of repetition on ads containing two types of rhetorical figures: easyto-understand rhymes and challenging puns. The findings indicate that high levels of repetition may not be necessary when ad headlines contain such rhetorical figures, even under conditions where subjects are not directed to p...

The Text2Dialogue (T2D) system that we are developing allows digital content creators to generate attractive multi-modal dialogues presented by two virtual agents—by simply providing textual information as input. We use Rhetorical Structure Theory (RST) to decompose text into segments and to identify rhetorical discourse relations between them. These are then “acted out” by two 3D agents using ...

This article offers a rhetorical design perspective on persuasive technology design, introducing Bitzer’s method of the rhetorical situation. As a case study, knowledge workers in an industrial engineering corporation are examined using Bitzer’s method. Introducing a new system, knowledge workers are to be given the task of innovating and maintaining business processes, thus contributing with c...

In this article, we present the on-line interface that we have developed for the RST Spanish Treebank, the first corpus including Spanish texts annotated with rhetorical relations. This interface allows users to consult or download the texts and their corresponding annotations. In addition, it allows carrying out several tasks over a selected subcorpus: searching statistics in terms of words, r...

This paper investigates whether the model of local rhetorical coherence suggested in Knott et al. (2001) can boost the performance of the Centering-based metrics of entity coherence employed by Karamanis et al. (2004) for the task of information ordering. Rhetorical coherence is integrated into the way Centering’s basic data structures are derived from the annotated features of the GNOME corpus...

The study we report in this article addresses the results of comparing the rhetorical trees from two different languages carried out by two annotators starting from the Rhetorical Structure Theory (RST). Furthermore, we investigate the methodology for a suitable evaluation, both quantitative and qualitative, of these trees. Our corpus contains abstracts of medical research articles written both...

In this article, we propose a novel method for generating engaging multi-modal content automatically from text. Rhetorical Structure Theory (RST) is used to decompose text into discourse units and to identify rhetorical discourse relations between them. Rhetorical relations are then mapped to question–answer pairs in an information preserving way, i.e., the original text and the resulting dialo...

This paper is concerned with rhetorical argumentation that aims to alter the beliefs of the listener, and so to influence his future actions, as opposed to classical argumentation that is concerned with the generation of arguments, usually as logical proofs, for and against a given course of action. Rhetorical argumentation includes rhetoric moves such as Threat, Reward and Appeal. Rhetorical a...