نتایج جستجو برای: responsive market orientation

تعداد نتایج: 339332  

Journal: :Society and Economy 2021

Abstract In a higher education institution, perceptions and values are split due to the emergence of subcultures, market orientation is into competitive, customer (student) interfunctional orientation. This study seeks shed light on concept in this context through comparison subcultures institution Hungary consider avenues for potential best practice. Through mixed method approach, identified f...

Journal: :Journal of accounting and finance in emerging economies 2021

The interplay between strategic orientations has received limited attention in manufacturing small and medium enterprises (SMEs).The existing studies have repeatedly called for investigating the impacts of multiple on organizational performance. Moreover, prior research disintegrating orientation assessing their effects Thus, this study is first its nature – market (MO) construct using data fro...

2015
Óscar González-Benito Javier González-Benito

Article history: Received 29 July 2005 Received in revised form 16 June 2006 Accepted 6 July 2006 Available online 27 October 2006 This article examines the role of industrial firms' market orientation as a moderator of the economic–ecologic conflict. Specifically, the authors consider the effect of industrial firms’ market orientation on perceptions of the environmental pressure exerted by sta...

ژورنال: :چشم انداز مدیریت بازرگانی 0
محمدعلی بابایی زکلیکی دانشگاه الزهرا مرضیه علی پور دانشگاه الزهرا

امروزه خدمات مالی بانک ها تأثیر بسیار مهمی بر فعالیت های اقتصادی و تولیدی دارد. بنابراین بررسی عوامل تأثیرگذار بر عملکرد در صنعت بانکداری از اهمیت ویژه ای برخوردار است؛ لذا در این پژوهش به پیوند مفاهیم مربوط در دو حوزه ادبیات راهبرد بازاریابی و مدیریت راهبردی به منظور دست یابی به عملکرد بالاتر (اولاواریتا و فریدمن، 2008) در صنعت بانکداری پرداخته شده است و در واقع اهمیت فرهنگ بازارگرایی و منابع ...

Iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. With a surface examination of the apparel market and customers’ opinions, it can be concluded that Iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. Accordingly, the purpose of this paper is to ...

2004
Claire Gauzente

Content analysis was used to compare the MKTOR and MARKOR market orientation scales in relation to the theoretical position that originally inspired their development. The underlying meanings of each scale appear to be significantly different. MARKOR integrates an organizational view of market orientation and develops an assessment the firm’s potentiality. MKTOR is more centered on the customer...

2007
Val A. Hooper Sid L. Huff Peter C. Thirkell

This paper addresses the challenge of measuring alignment. Two different approaches are developed: one based on seven dimensions of strategic orientation; and one based on eight dimensions of market orientation. A formula is developed for the calculation of alignment. The formula is applied to a survey of 175 large New Zealand companies. Analyses of the results suggest overall similarity betwee...

2011
Zorah Abu Kassim Mohamed Sulaiman

The objective of this study is to examine the relationship between leadership styles of managers in relation to market orientation. Personal characteristics of top managers—age, education, area of specialization, and executive experience—are control variables. This exploratory study focuses on small and medium scale manufacturing enterprises (SMEs) in Malaysia. Market orientation is defined as ...

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