Advertising plays a significant role in the current business world. In digital platform, social media advertising is new trend developed and developing countries. Sri Lanka, Facebook covered vaster audience compared to other platforms. There challenge organizations designing ads successfully attract target motivate them purchase advertised products. Therefore, primary purpose of study analyze e...

Social media is one of the internet-based innovations that reach millions users around world with its dynamic and mutually interactive structure. defined as digitalization traditional channels, has changed way interpersonal communication. applications provide communication interaction between people have become an important competitive tool for businesses over time. Users Media Applications are...

Knowledge and skills possessed by individuals will lead to behavior. Meanwhile, the behavior produce performance. A person's ability, both knowledge or in carrying out work encourage them perform well. Individual aspects related individual abilities professionalism, group environment which they work; such as discipline, job compensation, satisfaction well of organizational system extent employe...

Kosher food properly prepared according Jewish dietary law has become one of the biggest trends in the food service industry. The demand for Kosher food markedly increased in recent years, especially in non-Jewish community. To examine the intention of nonJewish consumers in purchasing Kosher food, this study investigated underlying factors influencing a such behavior from three aspects, namely...