نتایج جستجو برای: promotional activities

تعداد نتایج: 380468  

Journal: :ILIRIA International Review 2011

2007
Florian Zach Zheng Xiang Daniel R. Fesenmaier

Innovation has become an increasingly important issue for tourism businesses. The goal of this study was to evaluate innovation in Web marketing by American convention and visitors bureaus and the contribution of website features to the overall success of their Web marketing programs. The results indicate that innovation in Web marketing has been limited in that the majority of the American CVB...

2012
Georgina Cairns Laura MacDonald Kathryn Angus Laura Walker Theodora Cairns-Haylor

Insights into health communication This systematic literature review was commissioned by the European Centre for Disease Prevention and Control (ECDC) as one of the outputs of the Framework Partnership Agreement Grant/2009/007 'Establishing a programme for dissemination of evidence-based health communication activities and innovations on communicable diseases for country Support in the EU and E...

2004
MATTHEW SHUM

In differentiated product markets where consumer preferences are characterized by brand loyalty, an important role for advertising may be to overcome brand loyalty by encouraging consumers to switch to less familiar brands. Using a scanner panel dataset of breakfast-cereal purchases, I find evidence consistent with the hypothesis that advertising counteracts the tendencies of brand loyalty towa...

In this paper, we explore the issue of coordination in a manufacturer-retailer supply chain where the manufacturer is socially responsible and invests in CSR activities. On the other hand, the retailer invests in promotional efforts and uses a periodic review order-up-to policy for replenishing items. First, the decentralized decision-making structure is modeled to calculate the minimum accepta...

2011

The aim of this study is to provide a new insight into the “cause-effect” chain that “traditional” research on international promotional standardisation has neglected. A theory will be used as a conceptual base to formulate the research framework. This will identify key environmental and internal strategic factors as drivers and consequences of MNCs subsidiaries and Agencies’ promotional standa...

Journal: :Annals of internal medicine 2006
Michael A Steinman Lisa A Bero Mary-Margaret Chren C Seth Landefeld

BACKGROUND Internal documents from the pharmaceutical industry provide a unique window for understanding the structure and methods of pharmaceutical promotion. Such documents have become available through litigation concerning the promotion of gabapentin (Neurontin, Pfizer, Inc., New York, New York) for off-label uses. PURPOSE To describe how gabapentin was promoted, focusing on the use of me...

2015
Hans Haans Els Gijsbrechts

Even within a store chain and format, supermarket outlets often exhibit substantial differences in selling surface. For chain managers, this raises the issue of correctly anticipating the promotion lift, and of profitably managing promotion activities, across these outlets. In this paper, we conceptualize why and how store size influences the category sales effectiveness of four promotional ind...

Journal: :Tobacco control 1999
J P Pierce E A Gilpin W S Choi

BACKGROUND Despite public denials, internal tobacco company documents indicate that adolescents have long been the target of cigarette advertising and promotional activities. Recent longitudinal evidence suggests that 34% of new experimentation occurs because of advertising and promotions. OBJECTIVE To apportion responsibility for smoking experimentation and future smoking-attributable mortal...

2008
Leigh McAlister

Manufacturers are not necessarily in the "prisoner's dilemma" with their promotional spending. A small share brand may be made better off by promoting even if its behavior triggers a promotional response from larger share conpetitors. Given the seeming inevitability of promotional activity, we consider the management of promotional expenditures across a product line. A manufacturer with two bra...

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