Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...

In the context of the wars between the upstart Internet retailers and the existing bricks-and-mortar retailers, many e-marketing techniques were invented. This article develops a single unifying and theoretically based taxonomy for e-marketing techniques: the e-marketing mix. Drawing on the paradigms of exchange, relationships, and digital interactions in networks, 11 e-marketing functions are ...

the present study mainly aims to demonstrate the weaknesses and strengths of using marketing principles in academic libraries and finally presenting some important suggestions in order to improve their marketing. this study proceeds through expressing the current marketing situation of studied academic libraries from the view point of 4p model. in this regard, the current situation is analyzed ...

In Taiwan, there is a world-class geological landscape Yehliu Geological Park, which has been noticed in the recent years by the world. It is a shame that the concept of preservation of geological landscapes has never been implemented, allowing tourists to seriously damage natural environments, threatening the image of Taiwan. In order to solve this problem, the government has aggressively deve...

This study investigates the effects of scientists’ inbound mobility on the research performance of incumbent scientists in an academic setting. The theoretical framework integrates insights from learning theory and social comparison theory to suggest two main mechanisms behind these effects, localized learning and social comparison. The authors propose several hypotheses about the conditions th...

At a time when tourism is the preeminent global industry, the Mediterranean is one of the most important tourist regions in the world, accounting for approximately a third of total tourism revenues and half of international arrivals. Because the traditional sun, sand, and sea tourist product of the Mediterranean is experiencing a crisis with subsequent market shifts toward other regions and alt...

In practice, in many call centers customers often perform redials (i.e., reattempt after an abandonment) and reconnects (i.e., reattempt after an answered call). In the literature, call center models usually do not cover these features, while real data analysis and simulation results show ignoring them inevitably leads to inaccurate estimation of the total inbound volume. Therefore, in this pap...