iraq market is a suitable and valuable market for the iranian companies considering its high facilities for exporting products. but no local model was offered to evaluate and promote the export performance of the companies. this research is done with the objective to “present local model for promoting the export performance of iranian companies”. using exploratory factor analysis, forty five cr...

Facing high competitive intensity and a rapid rise in tourism activity and export trade, many businesses have turned to their place of origin (PO) as a point of positive differentiation (Johansson 1988; Echtner and Ritchie 1993). This PO effect, often associated with a country, but increasingly a state or city (Thode and Maskulka 1998), has led to coordination of campaigns which promote positiv...

The topic for this paper is extremely broad, unless one views the less developed countries as a homogeneous grouping, which I do not. In an effort to align my presentation with the seminar objectives and the other presentations, I have organized my remarks around three sub-topics. They are 1. the role of marketing in economic development; 2. marketing patterns and problems in selected countries...

one of the most important requirements of developing appropriate strategies for international marketing is correct identification of target markets. using quantitative techniques and decision making skills will lead to better results regarding the evaluation of marketing strategies. in this study, first we have used internal factor evaluation (ife) matrix for recognizing and comparing strengths...