This paper presents the development of a new stochastic multidimensional (scaling) unfolding (Coombs 1964) methodology which operates on paired comparison consumer preference or choice data and renders a spatial representation of both consumers and the products or brands they choose. Consumers are represented as ideal points and products as points in a rdimensior al space, where the Euclidean d...

Although consumer preference for indigenous herbal medications in Nigeria is on the increase, associated microbial hazards have not been documented. This study determined bacterial contents and consumer preferences of such medications. The isolated bacterial species from the indigenous herbal medications assayed from 1998 to 2004 were significant with 24 species identified. Bacteria survival ra...

We study two boundedly rational procedures in consumer behavior. We show that these procedures can be detected by conditions on observable demand data of the same type as standard revealed preference axioms. This provides the basis for a non-parametric analysis of boundedly rational consumer behavior mirroring the classical one for utility maximization.

Usability subjects’ success with and preference among Open, Menu-based and Directed Strategy dialogs for a call routing application in the consumer retail industry are assessed. Each subject experienced two strategies and was asked for a preference. Task completion was assessed, and subjective feedback was taken through Likert-scale questions. Preference and task completion scores were highest ...

With the growing consumption market of yogurt products, continuous innovation packaging design has become major means enterprise marketing for fast-moving consumer goods. Because different combinations elements affect consumers in ways, contradiction between product and demand impacted further development these products’ marketing. To explore relationship constituent preferences, four kinds fac...

pond aquaculture is the most significant fish production method in central europe, approximately 70% of the total fish production is originated from traditional fish ponds in this region, which is a resource-saving, ecologically sustainable production method. however, the growth of this sector is not expected because of the low production capacity of valuable fish species and the relatively hig...

Products' packaging attributes can predispose the consumer to purchase whilst products' sensory attributes con®rm liking and may determine repeat purchases. Products should, therefore, convey their sensory character by their pack and, by doing so, consumer expectations generated by the pack will be met. In this study, a trained panel measured the packaging attributes of Cheddar cheese by descri...