Introduction: The role of Fathers’ involvement and support in the care of mother and child during postpartum is crucial. This support promotes the health of the mother and the family. Objective: This study aimed to determine the effect of home care on the husband’s support during the postpartum period. Materials and Methods: This is a clinical trial conducted on 64 women given birth in one of...

This study investigates impulse buying behaviors in both traditional store and online shopping contexts. The results show that impulsive buying tendency and involvement with clothing products is positively associated with impulse buying behavior of clothing in traditional store shopping, but not online. For computer peripherals, on the other hand, higher impulsive buying tendency and higher pro...

As a new retailing model that relies on the social relationship between community and head of group to complete circulation fresh products, buying takes cost-effective products as main sales channel, which some extent approaches "the last 100 meters" traditional e-commerce. Based development history current situation food buying, this paper analyzes its marketing strategy operation mode, identi...

Do consumers behavior different on the Internet from other marketing channels? This study investigates impulse buying behaviors in both traditional store and online shopping contexts. The results show that impulsive buying tendency and involvement with clothing products is positively associated with impulse buying behavior of clothing in traditional store shopping, but not online. For computer ...

Purpose – The purpose of this research is to examine predictors of impulse buying. Although moderate levels of impulse buying can be pleasant and gratifying, recent theoretical work suggests that chronic, high frequency impulse buying has a compulsive element and can function as a form of escape from negative affective states, depression, and low self-esteem. Design/methodology/approach – The p...

Background and aims The addictive nature of compulsive buying implies that mood disturbances, stress, and cognitive biases that underlie compulsive buying might operate in ways similar in both genders. In the current study, we aimed to test hypothetical pathways of mood compensation and irrational cognitions, which may explain compulsive buying tendencies. We also examined potential gender diff...

Research on buying behavior indicates that buying guides perform an important role in the overall buying process. However, while many buying guides can be found on the Web, finding those guides is difficult to impossible for the average consumer. Web search engines typically index many buying guides on many topics, but simple queries do not often return these results. Given this, we built a Web...