Previous research on state dependence indicates that a brand’s purchase probabilities vary over time and depend on the levels of inertia and variety seeking and on the identity of the previously purchased brand. Brand-choice probabilities obtained from models such as the logit and the probit are, however, fixed over time, conditional on the previous brand purchased and on the levels of marketin...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision ...

INTRODUCTION Meeting conventional market driven consumer demand is the most cost-effective way to succeed in business and marketing managers are keenly aware of this issue. Yet, wine produced in sub-regions overshadowed by a larger country or state of origin or even located next to a well known region is often overlooked and not considered mainstream. There is some discussion whether wines prod...

OBJECTIVES To assess exposure to marketing of unhealthy food products and its relation to food related behavior and BMI in children aged 3-13, from different socioeconomic backgrounds in a south Indian town. METHODS Child-parent pairs (n=306) were recruited at pediatric clinics. Exposure to food marketing was assessed by a digital logo recognition test. Children matched 18 logos of unhealthy ...

Mobile technology is getting changed very fast in commensurate with other technological hyper changes. Buyers’ expectation from a new cellular phone is also changing over time. Producers, thereby, have to keep themselves abreast of changes in customer taste and preferences to attract, capture, grow, and retain both existing and potential customers. This study is set to measure factors affecting...

The complexity of managing a category assortment has grown tremendously in recent years due to the increased product turn-over and proliferation rates in most categories. It is an increasingly di±cult task for managers to ̄nd an e®ective assortment due to uncertain consumer preferences and the exponential number of possible assortments. This paper presents an empirically-based modeling framewor...

Abstract Processed animal protein is typically preferred over fresh livestock products for consumption because it more stable and environmentally friendly when stored a long period. Therefore, this preliminary study aimed to determine consumer preferences processed meat based on choice brand priorities. The consumers were asked select three product brands, including sausage, corned beef, meatba...