نتایج جستجو برای: unified advertising program
تعداد نتایج: 539070 فیلتر نتایج به سال:
This paper presents the Shopping Assistant, the prototype of a platform which provides personalized advertisements, ontology based product recommendations and user support to find a (non–web) store selling desired products. The benefits are satisfied consumers, better advertising revenues and fine grained TV usage statistics which enable broadcasters to provide a more user centric program compo...
Social Media needs advertising so that the online hop they run can be widely spread on social media very quickly. Customer loyalty is important and must considered by company, because if customer loyal to a particular brand or will help promote company's products. competitors' products." In this study there are three variables, namely X1 (Customer Satisfaction), X2 (Online Advertising), X3 (Soc...
elasticity in an indicator of price sensitivity and its psychological basis has largely been neglected. some scholars in consumer psychology show that advertising decreases price elasticity, while others found a positive relationship between advertising and price elasticity. We hypothesize that two psychological variables, namely set size (in memory) and relative strength of preference (constru...
Dairy farmer check-off contributions are used to fund a variety of generic commodity promotion programs. Historically, generic advertising of fluid milk and cheese have constituted the majority share of check-off budgets for dairy products. In recent years, however, slow growth in dairy farmer check-off revenues, combined with sharp increases in media advertising costs, has prompted a shift awa...
This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...
Computational Advertising has recently emerged as a new scientific sub-discipline, bridging the gap among the areas such as information retrieval, data mining, machine learning, economics, and game theory. In this tutorial, I shall present a number of challenging issues by analogy with financial markets. The key vision is that display opportunities are regarded as raw material “commodities” sim...
Article history: Received 31 May 2008 Received in revised form 6 January 2009 Accepted 2 March 2009
Regarding the importance of handmade carpet advertising, variety of advertising tools and financial resources limit, prioritization of the tools by expert opinion can be effective in programming and planning on carpet artisan. Two main objectives are to be achieved in this research. The first objective determining importance factor of evaluation indices of handmade carpet advertising tools and ...
From a public health perspective, road safety education and training seem to be largely ineffective. There is little scientific evidence to suggest that they contribute to reduced risk, injury or fatality among those targeted. Some programs do influence road user behaviour and reduce the crash risk and/or injury of road users but these appear to be in the minority. Education and training progra...
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