The existence of tourism development policies that are not supported by integrated communication activities makes problems in Bengkalis Regency increasingly complex. Disparbudpora has made a cultural destination through branding. This study aims to determine the branding process for Board Tourism, Culture, Youth and Sports (Disparbudpora) as destination. research method used is qualitative with...

Destination Management Systems (DMS) is a perfect application area for Semantic Web and P2P technologies since tourism information dissemination and exchange are the key-backbones of tourism destination management. DMS should take advantage of P2P technologies and semantic web services, interoperability, ontologies and semantic annotation. RDF-based P2P networks allow complex and extendable des...

Tourists’ good brand sensory image for Traditional Chinese Medicine health tourism (TCMHT) can improve the building of destinations. This paper takes some tourists who enter scenic spots integrated TCMHT as research object to investigate perception destination this group, aiming further analyze matching degree between existing and Brand Sensory Impression (TBSI). uses Matlab software carry out ...

This study presents a position model for evaluating the image of tourists a destination. The evaluation is based on secondary data from 1999 through 2004, using a database composed of 20,023 respondents. Data are analyzed using the K-Means data mining method. Analytical results indicate that the destination image position (DIP) model is established, and four groups of visitor are identified. Th...

Branding has a role to play in integrating efforts to promote tourism. The positioning strategy for the Tourism Brand Ireland initiative is based on the core values of friendly people and unspoiled beautiful scenery. Images on the main national tourism promotion websites are examined in the context of the expectations created for visitors to Ireland. As the nature of Ireland changes with increa...

Sumenep keris is known for its various philosophies and styles. This traditional Indonesian dagger had the potential to be developed as Madura’s brand tourism. Therefore, strategy needed formulate a suitable development model of potential. Hence, this research aims describe contribution Madura tourism development. A phenomenological approach used explore local artisan perspective in interpretin...

Environment both endowed and built are essential for tourism. However tourism and environment maintains a complex relationship, where in most cases environment is at the receiving end. Many tourism development activities have adverse environmental effects, mainly emanating from construction of general infrastructure and tourism facilities. These negative impacts of tourism can lead to the destr...

The purpose of this research is to find out how the Bogor Regency branding campaign (city branding) "Bogor Sport and Tourism" can shape brand image as a sports tourism destination through activity "Creative Video Singing Competition" about tourist destinations in Regency. This one efforts build its terms communication with city stakeholders branding). stimulus-response theory was used title-rel...

Web-based tourism information systems should not only provide access to various tourism products, but should also present accompanying destination information, comprising among others information on cultural heritage. The generic platform for web-based destination information systems Tiscover tries to cope with this need. Tiscover supports three different access paradigms together with appropri...

Training employees to become image ambassadors is an important manifestation of organization’s internal branding. However, most tourism destination marketing studies consider external image-building and pay little attention the brand ambassador behavior members. This study investigates 208 front-line in two tourist attractions constructs a structural equation model including workplace friendshi...