Agricultural products have a main role in nonoil exports. Pistachio is one of the country's mostimportant export products. Thus, this study is aimed at evaluating and identifying pistachiomarketing in Rafsanjan which is carried out in 2011. This is applied study and its methodology iscorrelation. The statistical population was 120 agricultural extension experts of Rafsanjantownship were studied...

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when applied in online environments namely the role of the Ps in a virtual...

Apparel production is a high value-added industry in the global textile manufacturing chain. Standard size charts are crucial industrial standards for high-tech apparel industries to maintain competitive advantages in knowledge economy era. However, these industries suffering from production management and marketing often find it hard to obtain the accurate standard size charts. In addition to ...

The three dichotomies model, first proposed in Hunt (1976), restricts marketing science to the positive half of the positive-normative dichotomy. We argue that the "necessity challenge" of the positive-normative dichotomy in Robin (1977) stands, and that the positive half of the positive-normative dichotomy is virtually empty if all of the normative terms are removed. Thus marketing, as current...

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

This paper addresses the problem of choosing the most appropriate classification from a given set of classifications of a set of patterns. This is a relevant topic on unsupervised systems and clustering analysis because different classifications can in general be obtained from the same data set. The provided methodology is based on five fuzzy criteria which are aggregated using an Ordered Weigh...

Since recommendation systems have been increasing gradually, it is difficult for decision makers to find the customers which interest them as well as representative lists. How to utilize meaningful information effectively to improve the service quality of recommendation system appears to be very important. The purpose of this paper is to provide recommendation system architecture to promote dir...

This study concerns an analysis of what kinds of products are more suitable for distribution via the Internet than via traditional markets. The purpose of the analysis is to identify and fit marketing strategy to product in the virtual marketplace. The amount of product information needed by the consumer to reach a purchasing decision varies with the degree of consumer involvement with the purc...