— This article investigates determinants and impacts of cooperative organization, using the example of smallholder banana farmers in Kenya. Farmer groups are inclusive of the poor, although wealthier households are more likely to join. Employing propensity score matching, we find positive income effects for active group members. Yet price advantages of collective marketing are small, and high-v...

World economic recession, globalization of business environment and advances in technologies pushing manufacturing firms for the adoption of outsourcing strategy in their product development processes. Nowadays, firms are realizing that being alone in product development process do not provide them any differentiation in their production lines. The objectives of such approach are not only for c...

Discovering the preferences and the behaviour of consumers is a key challenge in marketing. Information about such topics can be gathered through surveys in which the respondents must assign a score to a number of items. In this article we suggest a strategy to analyze such data and achieve this objective: it consists in identifying groups of consumers whose response patterns are similar and ch...

This study evaluated a community-based and social marketing healthy corner store program (FIT store) to improve the affordability and availability of healthy foods in low-income, urban, and ethnically diverse neighborhoods in Michigan. The Nutrition Environment Measures Survey in Stores data were analyzed for the FIT (N = 4) stores. Two cross-sectional surveys were conducted among the FIT store...

Résumé. Lorsqu’on désire contacter un client pour lui proposer un produit on calcule au préalable la probabilité qu’il achètera ce produit. Cette probabilité est calculée à l’aide d’un modèle prédictif pour un ensemble de clients. Le service marketing contacte ensuite ceux ayant la plus forte probabilité d’acheter le produit. En parallèle, et avant le contact commercial, il peut être intéressan...

Nowadays, social media is often being used by users to create public messages or posts that are related to their health. With the increasing number of social media usage, a trend has been observed of users creating posts related to adverse drug reactions. Mining social media data for these information can be used for pharmacological post-marketing surveillance and monitoring. We developed a bin...

this research is a field study research done in purpose of consideration of marketing status in small industries. the results help managers of small industries in decision making and researchers in their investigations to devise marketing solutions for small companies' issues. the simpson-taylor model was applied as the research model. it considers the status of marketing in small industri...

the main objective of this descriptive research was to determinate the components related to an expansion of marketing of flowers and ornamental plants. the statistical population of the study consisted of all floriculturists (4920) in tehran, markazi, gilan, khozestan, and razavi-khorasan provinces as well as extension experts. a sample of 234 floriculturists was selected by use of “cluster pr...