In their article, Ho, Lim, and Camerer (2006) lead by example. They identify principles from behavioral economics, and rather than simply exhort their readers to pay attention, they actually produce impressive demonstrations of how these principles can be applied to substantive marketing problems. It is easy to argue that these ideas are important, but it is more difficult to demonstrate that i...

EDITORIAL article Front. Sports Act. Living, 24 July 2023Sec. Management, Marketing, and Economics Volume 5 - 2023 | https://doi.org/10.3389/fspor.2023.1256235

This article considers several aspects of the economic decision making of the poor from the perspective of behavioral economics, and it focuses on potential contributions from marketing. Among other things, the authors consider some relevant facets of the social and institutional environments in which the poor interact, and they review some behavioral patterns that are likely to arise in these ...

Vol. XLIX (February 2012), 83 –91 *Femke van Horen is a postdoctoral researcher, Social Psychology Department, University of Cologne (e-mail: [email protected]). Rik Pieters is Professor of Marketing, Marketing Department, and Fellow at the Tilburg Institute of Behavioral and Economics Research (TIBER), Tilburg University (e-mail: [email protected]). This article is based on the first aut...

This article proposes that direct marketing does not need to have a direction (i.e. that of the firm seeking out customers). Effort spent on seeking customers could also be spent on compelling customers to seek out the firm, through increased product choices. Applying information economics into marketing, the paper provide examples as well as principles on how to design products that also assis...

Retailing Innovations in a Globalizing Retail Market Environment Werner Reinartz a,∗, Benedict Dellaert b,1, Manfred Krafft c,2, V. Kumar d,3, Rajan Varadarajan e,4 a Department of Retailing and Customer Management, University of Cologne, Albertus-Magnus-Platz 1, 50923 Cologne, Germany b Department of Business Economics, Erasmus University Rotterdam, Postbus 1738, 3000 DR, Rotterdam, The Nether...

A fixed cost investment in home automation technology can eliminate consumers’ marginal costs of responding to changing demand conditions. We estimate the welfare effects of a home automation technology using a field experiment run by a large electric utility that randomly assigned both a technology and price treatment. Average treatment effects reveal that the home automation technology reduce...