Fast traslate Icon translate This research is motivated by the phenomenon where a service company must be able to keep its customers loyal so that remain subscribed for long period of time. study aims determine effect commitment and trust in customer loyalty on Halodoc applications at Ibnu Sina Islamic Hospital Padang. The sampling technique uses purposive method. number samples used analysis w...

The need for social marketing research in the area of breastfeeding is highlighted by the failure of campaigns to increase breastfeeding rates over the past two decades in developed countries. This is despite evidence of the health benefits of longer breastfeeding duration to both baby and mother, and the high levels of expenditure on these campaigns. Whilst past campaign approaches typically f...

Technology has become an integral part of the business today and has changed the way businesses are being run. Many new services have come up using technology-based remote services in addition to the existing physical channels. This study aimed at getting a clear idea about the underlying complex relationships between perceived value, satisfaction, trust, commitment and their effects on loyalty...

The main purpose of this paper is to explore and analyze interconnected effects related to the use of IT, and in so doing, provide an understanding of integrative logistics operations in a supply chain link. We take a theoretical point of departure in the three factors of relationship investments, formalization and trust. Thereafter we will expand and elaborate these factors by discussing embed...

The purpose of this study was to find out about customer satisfaction at the hotels in Hanoi. survey method conducted collect data on assessing loyalty customers hotels. research results showed that paid much attention service quality, experience and commitment. Therefore, enterprises hospitality industry need concentrate factors affecting behaviors maintain develop their loyalty.

competition intensity in market place and perceived importance of customer retention for organizations has inclined them to develop and maintain enduring relation with customers. according to marketing scholars, relationship marketing is the best strategy for doing so. in this article the contribution of relationship marketing underpinnings namely, commitment, trust, communication, and conflict...

Purpose This study aims to examine the influence of service quality, satisfaction, trust, value and commitment on hotel customers’ attitudinal behavioural loyalty.

Analyses of union leadership roles show that union presidents should have both a within-union focus and an external focus. The authors combined multi-level survey data from 3,871 union members in 248 local teachers' unions with archival and field staff data to examine relationships between leadership and members' perceptions of union instrumentality and justice, union commitment, and participat...

Finkel, Rusbult, Kumashiro, and Hannon (2002, Study 1) demonstrated a causal link between subjective commitment to a relationship and how people responded to hypothetical betrayals of that relationship. Participants primed to think about their commitment to their partner (high commitment) reacted to the betrayals with reduced exit and neglect responses relative to those primed to think about th...