Speakers are regularly confronted with the choice among lexical alternatives when referring to objects, including basic-level names (e.g., car) and subordinate-level names (e.g., Beetle). Which of these names is eventually selected often depends on contextual factors. The present article reports a series of picture-word interference experiments that explored how the designated target name (basi...

Context is an essential component of learning and memory processes, and the hippocampus is critical for encoding contextual information. However, connecting hippocampal physiology with its role in context and memory has only recently become possible. It is now clear that contexts are represented by coherent ensembles of hippocampal neurons and new optogenetic stimulation studies indicate that a...

We introduce a method for content-based advertisement selection for personal blog pages, based on combining multiple representations of the blog. The core idea behind the method is that personal blogs represent individuals, whose interests can be modeled by the language used in the blog itself combined with the language used in related sources of information, such as comments posted to a blog p...

Behavioral interference elicited by competing response tendencies adapts to contextual changes. Recent nonhuman primate research suggests a key mnemonic role of distinct prefrontal cells in supporting such context-driven behavioral adjustments by maintaining conflict information across trials, but corresponding prefrontal functions have yet to be probed in humans. Using event-related functional...