D some misconceptions, consumer rationality is a property of the researcher rather than the consumer. Consumers become more rational as we are better able to predict their behavior or other important outcomes influenced by their behavior. Perfect rationality results when we achieve accurate predictions. Consequently, at least for many Marketing Science articles, consumers are becoming more rati...

Cases 1, 2, and 3 can be represented and solved using a single general formulation. Let α and β denote the proportion of those consumers who are willing to share personal information with firm A and B, respectively. There are different values for α (β), depending on firm A’s (firm B’s) protection choice; α = β = u in case (Case 1); α = u + v and β = u in case ...

Are consumers in high-income countries complicit in labor exploitation when they buy good produced in sweatshops? To focus attention we consider cases of labor exploitation such as those of exposing workers to very high risks of irreversible diseases, for instance, by failing to provide adequate safety equipment. If I purchase a product made under such conditions, what is my part in this exploi...

The general objective of the "Rehabilitation Medicine Summit: Building Research Capacity" was to advance and promote research in medical rehabilitation by making recommendations to expand research capacity. The five elements of research capacity that guided the discussions were 1) researchers; 2) research culture, environment, and infrastructure; 3) funding; 4) partnerships; and 5) metrics. The...

This paper investigates determinants that influence on consumers’ attitudes toward nondeceptive counterfeit fashion products and behavioral intention to purchase them. The results show that brand image, social influence and previous experiences have a positive impact on consumers’ attitudes toward counterfeit fashion products. Meanwhile, personal gratification has a negative effect on counterfe...

Policy concerns arise as e-business activities become increasingly common. This paper discusses important elements of such concerns, particularly the proand anti-competitive assessment of online business-to-business (B2B) exchanges. The definition of markets, the role of quality management and communication, and joint purchasing implications within such environments are related to food distribu...

Ubiquitous IS enables novel services and business models, yet require a careful balancing of consumer privacy concerns (PC) – induced by the provision of particular sensors and information types – with functional performance in order to maximize acceptance. For the exemplary case of Usage-based Insurance (UBI), this paper presents a design science approach to the mitigation of PC under parallel...