نتایج جستجو برای: consumer attitude

تعداد نتایج: 138952  

2018
George Vlontzos Leonidas Kyrgiakos Marie Noelle Duquenne

In this research, the attitude of European young adults (age 18 to 30 years) regarding their consumption of local and traditional products was examined. The survey was conducted on a sample of 836 consumers from seven European countries (Greece, Bulgaria, Romania, Slovenia, Croatia, Denmark and France). Data collection was made by distributing a developed questionnaire through social media and ...

2015
Fei Han Dingyang Zhou Xiaoxia Liu Jie Cheng Qingwen Zhang Anthony M. Shelton Asim Zia

Transgenic Bt cotton has been planted in China since 1997 and, in 2009, biosafety certificates for the commercial production of Bt rice and phytase corn were issued by the Chinese government. The public attitude in China toward agricultural biotechnology and genetically modified (GM) crops and foods has received considerable attention worldwide. We investigated the attitudes of consumers, Bt co...

2016
Vasilios Koutsiouris

Motivated by the technology evolutions and the corresponding changes in user-consumer behavioral patterns, this study applies a Location Based Services (LBS) environmental determinants’ integrated theoretical framework by investigating its role on classifying, profiling and predicting user-consumer behavior. For that purpose, a laboratory LBS application was developed and tested with 110 subjec...

Journal: :Computers in Human Behavior 2012
Milena M. Head Natalia Ziolkowski

Young adults have been labelled as one of the most important segments for mobile phones, however there is little empirical evidence to indicate how these young adults value the feature richness of their devices. This research presents a richer view of mobile phone user preferences and perceptions by applying methodologies from the marketing and information systems domains. Conjoint analysis pro...

Journal: :International Journal of Business Administration and Management Research 2017

2007
Inés LÓPEZ

Over the past few years, the communication world has attended the unprecedented growth of a new media, the Internet. Websites, one of the Internet’s main tools, are being widely used in the communication process carried out by companies through the virtual environment. For that reason, further research needs to be undertaken so as to identify and understand consumers’ behaviour online. In this ...

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