Many retailers have expanded and diversified their private label food product assortment by offering premium-quality products such as organic products. With price being identified the major barrier for purchases, could be a suitable more affordable alternative many consumers. While numerous studies examined consumer preferences food, very few incorporated concept of labels. This study addresses...

It is well known that store level sales respond positively to short term price promotions. Under the assumption of constant consumption rate, previous literature has identified that the sources for this increase are brand switching, purchase acceleration, and stockpiling. However, recent research has shown that the consumption of households is also affected positively by price promotions. In th...

mobile technology is getting changed very fast in commensurate with other technological hyper changes. buyers’ expectation from a new cellular phone is also changing over time. producers, thereby, have to keep themselves abreast of changes in customer taste and preferences to attract, capture, grow, and retain both existing and potential customers. this study is set to measure factors affecting...

Human decision-making is driven by subjective values assigned to alternative choice options. These valuations are based on reward cues. It is unknown, however, whether complex reward cues, such as brand logos, may bias the neural encoding of subjective value in unrelated decisions. In this functional magnetic resonance imaging (fMRI) study, we subliminally presented brand logos preceding intert...

The aim of this study was to examine the association between parent and child anxiety sensitivity in the context of parenting behaviors, specifically by testing parenting behaviors as moderators or mediators of the association between parent and child anxiety sensitivity. Past research implies that parent anxiety sensitivity may be more related to child anxiety sensitivity (moderation) in girls...

the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...

In this paper the authors propose an integrated consideration set-brand choice model that is capable of accounting for the heterogeneity in consideration set and in the parameters of the brand choice model. The model is estimated by an approximation free Markov chain Monte Carlo sampling procedure and is applied to a scanner panel data. The main findings are: ignoring consideration set heteroge...