Research has identified the role of information technology (IT) in creating fair and efficient markets. Studies generally examine B2B and B2C market designs in settings where technology is already prevalent among market participants. Less well understood is IT’s ability to enhance market efficiency when participants have minimal IT in their operations, and existing market processes are manual. ...

E lectronic commerce lets people purchase goods and exchange information on business transactions online. The most popular e-commerce channel is the Internet. Although the Internet's role as a business channel is a fairly recent phenomenon, its impact, financial and otherwise, has been substantially greater than that of other business channels in existence for several decades. E-commerce gives ...

This case features TradeCard Inc., a New York-based financial supply chain service provider, and its plan to expand into the China market. The case discusses how a structured B2B online payment system such as TradeCard can be marketed in China and how TradeCard Inc. can create a critical mass of users in China.

BUSINESS-TO-BUSINESS commerce on the Internet is generating a lot of interest. Companies like Ariba, Chemdex, Commerce One, FreeMarkets, Internet Capital Group, and SciQuest.com have attained breathtaking stock market capitalizations. Venture capitalists are pouring money into more B2B start-ups. Even industrial stalwarts like General Motors and Ford have announced plans to set up their own Web...

The modern environment requires one business to interact with another. CRM is all the tools, technologies and procedures to manage, improve, or facilitate sales, support and related interactions with customers, prospects, and business partners throughout the enterprise. It assumes that CRM is involved in every B2B transaction. Despite the general notion that CRM systems were created for the cus...

The aim of the article is to explore organizational innovation capability variables that could have an impact on performance in business (B2B) context. This work used systematic analysis literature supported through bibliometric indicating following innovative capabilities: strategy and management projects, collaborative networks market orientation. authors propose explanatory model provide emp...

With the increasing dissemination and acceptance of Cloud Computing and Software-as-a-Service (SaaS) a variety of opportunities as well as challenges and threats arise (Marston et al. 2011). In particular, in order to increase market transparency specific aggregation and brokerage functionalities need to be addressed (Marston et al. 2011; Ried 2011). In practice, several companies have begun to...

In the business-to-business (B2B) sector, new electronic commerce (e-commerce) initiatives like Internet-enabled supply chains and electronic marketplaces (e-marketplaces) offer firms significantly lower procurement costs, increased operating efficiencies, and expanded market opportunities. Using an event-study methodology, we find that the capital markets respond favorably to firms announcing ...

Brand extension has been recognised as a strategic asset by most companies. Faced with razor-thin margin pressures, many Asian companies are seeing the eminence of extending their successful business-to-business (B2B) brands to the business-to-consumer (B2C) market. In this paper we examine the role of the perceived fi t between a parent B2B brand and its extension product. We apply the Aaker a...