Evaluation of customer satisfaction about Bank service quality

نویسنده

  • A. R. Shahraki Department of Industrial Engineering University of Sistan and Baluchestan, Zahedan, Iran.
چکیده مقاله:

This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Iran. In the theoretical principles section, the concepts and denitions related to services, satisfaction, banking and research background have been studied. The statistical community of the study was all the bank customers that have referred to the bankand have had interest-free loans savings accounts or current accounts. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and nally, the research hypotheses were examined using collected data. Pearson correlation coecient test was used to test the first hypothesis and specically related hypotheses. Also, the Friedman ranking test was used to test the second hypothesis. The rst hypothesis test results showed that there is a positive and signicant relationship between service quality and customers' satisfaction. The second hypothesis test results also showed that there are signicant differences among the priorities of the constituent elements of service quality.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

evaluation of customer satisfaction about bank service quality

this research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in iran. in the theoretical principles section, the concepts and de nitions related to services, satisfaction, banking and research background have been studied. the statistical community of the study was all the bank customers that have referred to the bankand have had interest...

متن کامل

Impact of Customer Service Practices on Customer Satisfaction and Retention

In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...

متن کامل

Improving Bank Quality Dimensions to Increase Customer Satisfaction

The purpose of this study is twofold: 1. examine the relationship between service quality dimensions and customer satisfaction with bank territorial units; 2. establish which quality measure method out of the four considered in this study should be applied in order to better determine the areas that need further improvement and investment. In this respect, we performed Principal Component Regre...

متن کامل

Service Fairness and Customer Satisfaction in Internet Bank: From a Trust and Perceived Customer Value Perspective

Recent research has found that fairness plays a key role in customer satisfaction. Fairness in an online context and how it influences customer satisfaction, however, has yet been investigated. This research examines satisfaction from a fairness lens and explores the mediators of fairness to satisfaction in the internet bank context. 131 surveys were analyzed and results show that in internet b...

متن کامل

A Quality Function Deployment Based Approach in Service Quality Analysis to Improve Customer Satisfaction

In metropolitan development management, quality of public services is influential in every public sector to satisfaction of citizens on quality of services. Nowadays, satisfaction are with such important matters that should be considered in the planning, implementation, management and maintenance of many public services such as subway, transportation, traffics, parks, markets and so on. Th...

متن کامل

Corporate social responsibility and bank customer satisfaction:

Dr McDonald is currently a lecturer in the Marketing Department. Lyn was awarded her PhD in 2006. Her research interests include corporate social responsibility. Her research interests centre on customer loyalty and retention strategies and she has published many articles in this area. (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. Abstract Purpose – W...

متن کامل

منابع من

با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ذخیره در منابع من قبلا به منابع من ذحیره شده

{@ msg_add @}


عنوان ژورنال

دوره 6  شماره 2

صفحات  157- 168

تاریخ انتشار 2014-04-01

با دنبال کردن یک ژورنال هنگامی که شماره جدید این ژورنال منتشر می شود به شما از طریق ایمیل اطلاع داده می شود.

میزبانی شده توسط پلتفرم ابری doprax.com

copyright © 2015-2023