Effectiveness of Interventions Based on Social Marketing Theory in Promoting Healthy Eating Habits: A Systematic Review

نویسندگان

  • Aghamolaei, Teamur Cardiovascular Research Center, Hormozgan University of Medical Sciences, Bandar Abbas, Iran.
  • Dadipoor, Sakineh Social Determinants in Health Promotion Research Center, Hormozgan Health Institute, Hormozgan University of Medical Sciences, Bandar Abbas, Iran.
  • Davoodi, Hossain Cancer Research Center, Shahid Beheshti University of Medical Sciences, Tehran, Iran.
  • Pilevar, Zahra Food Sciences & Technology Department, Nutrition Sciences and Food Technology Faculty, Shahid Beheshti University of Medical Sciences, Tehran, Iran.
  • Ranaei, Vahid Social Determinants in Health Promotion Research Center, Hormozgan Health Institute, Hormozgan University of Medical Sciences, Bandar Abbas, Iran.
چکیده مقاله:

Aims: Social marketing is one of the approaches that is effective in promoting healthy eating behaviors by affecting different levels of target audience behaviors. The purpose of the present study was to determine the effectiveness of interventions based on social marketing theory in promoting healthy eating behaviors. Information & Methods: In order to identify interventions, Persian and English databases including Google Scholar, Scopus, Science direct, Web of science, PubMed, SID and, Iran medex were studied. Manual searches were also conducted manually in journals, abstracts of conferences, and dissertations. There were no restrictions when searching the electronic database regarding the language of publication, study time range, duration of intervention, type of participants, and place of study. Also, the quality of articles was evaluated based on the Jadad index. Findings: 371 articles were obtained in the initial search. 273 articles remained by deleting duplicate articles. 170 articles with study of title and 80 articles with study of abstract were excluded. Finally, 23 articles remained. Of the 23 studies, 12 interventions covered all of the social marketing criteria. Criteria of determining behavioral goal, customer orientation, exchange, segmentation and mix of methods were considered in all studies. Also, competition was observed in 12 interventions. In all studies, some positive changes in healthy eating behavior were reported (p<0.05). Conclusion: Social marketing approach can promote healthy eating behaviors.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Effectiveness of workplace interventions in Europe promoting healthy eating: a systematic review.

BACKGROUND The worksite is a promising setting for health promotion. This review summarizes the evidence of effect of intervention studies in European countries promoting a healthy diet solely and in combination with increasing physical activity at the workplace. METHODS A systematic review of published literature was carried out. Inclusion criteria were: studies conducted in European countri...

متن کامل

Effectiveness of alcohol prevention interventions based on the principles of social marketing: a systematic review

BACKGROUND Alcohol education aims to increase knowledge on the harm related to alcohol, and to change attitudes and drinking behaviour. However, little (lasting) evidence has been found for alcohol education, in changing alcohol-related attitudes and behaviour. Social marketing uses marketing techniques to achieve a social or healthy goal, and can be used in alcohol education. Social marketing ...

متن کامل

Theory-based interventions in STIs/HIV Prevention: A systematic review of the literature in Iran

Background: Various theory-based interventions (TBIs) have been done to prevent STI/HIV. The current study aimed at reviewing the TBIs for STI/HIV prevention in Iran. &nbsp;&nbsp; Methods: We systematically searched 6 English and Persian electronic databases to identify TBIs conducted for STI/HIV prevention in Iran. General searches were conducted using PubMed MeSH terms. Articles were include...

متن کامل

A Systematic Review of Behavioural Interventions Promoting Healthy Eating among Older People

Because eating habits are inseparably linked with people's physical health, effective behaviour interventions are highly demanded to promote healthy eating among older people. The aim of this systematic review was to identify effective diet interventions for older people and provide useful evidence and direction for further research. Three electronic bibliographic databases-PubMed, Scopus and W...

متن کامل

What Works in Community-Based Interventions Promoting Physical Activity and Healthy Eating? A Review of Reviews

Chronic diseases, such as type II diabetes, are on the rise worldwide. There is consistent evidence that physical activity and healthy eating are important lifestyle factors which affect the risk for chronic diseases. Community-based interventions are of particular public health interest as they reach target groups in their natural living environment and may thus achieve high population-level i...

متن کامل

School-based interventions promoting both physical activity and healthy eating in Europe: a systematic review within the HOPE project.

It is the purpose of this study to systematically review the evidence of school-based interventions targeting dietary and physical activity behaviour in primary (6-12 years old) and secondary school (12-18 years old) children in Europe. Eleven studies (reported in 27 articles) met the inclusion criteria, six in primary school and five in secondary school children. Interventions were evaluated i...

متن کامل

منابع من

با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ذخیره در منابع من قبلا به منابع من ذحیره شده

{@ msg_add @}


عنوان ژورنال

دوره 7  شماره 2

صفحات  135- 143

تاریخ انتشار 2020-05

با دنبال کردن یک ژورنال هنگامی که شماره جدید این ژورنال منتشر می شود به شما از طریق ایمیل اطلاع داده می شود.

کلمات کلیدی

کلمات کلیدی برای این مقاله ارائه نشده است

میزبانی شده توسط پلتفرم ابری doprax.com

copyright © 2015-2023