Customer Satisfaction Indicators of Zahedan Banks to Public-Private-Semi-Private

The purpose of this study is to prioritize customer satisfaction indices of Zahedan city banks to public, private and semi-private banks. Initially, by reviewing the available scientific resources and interviewing banking and economics experts and experts, a set of customer satisfaction indices was extracted, and after removing the shortcomings and deficiencies, Finally, 10 indicators were used to assess customer satisfaction with banks. The statistical population includes the customers of Zahedan Banks and 400 members were selected for all banks. The conceptual model of the research was designed and tested by collecting questionnaires from customers of Zahedan Banks through distribution of questionnaires to customers of Zahedan Banks in public, private and semi-private banks From April to October of 2019 in the framework of structural equations. After estimating the results by using LISREL software, the indices that were not valid were removed from the model. According to the results of this study, overall, the indicators of religious motivation, easy accessibility and ease of service, and the friendly reaction of employees to customer satisfaction were more successful than other indicators.