A Qualitative Research on Strategic Performance of Supply Chain- A Case study in Automotive Industry

Nowadays, automakers have faced complexity of supply chain that have to improve procedures and processes in order to access high performance in both strategic and operational. The main purpose of this research is to evaluate model of strategic performance of supply chain (SPSC), which include information technology (IT), organizational learning (OL), and Product innovation (PRI) via qualitative research. In fact, this research follows how these factors effect on SPSC. IRANKHODRO Company (IKCO) as the biggest automaker in Middle East is our case study in order to research and evaluate mentioned model. A total number of 12 interviews were done based on a list of semi-structured open-ended questions in order to evaluate constructs and model. The development of constructs in IKCO according to respondents’ opinion was classified at three categories including high, medium and low levels. In high level, IT has been developed in IKCO more than another constructs, which consists of development of ORACLE system, SAP and KANBAN in order to cover information, procedures and processes across supply chain. While SPSC has been developed less than others.