شماره 4 تاریخ انتشار 2018-12-22

• Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market
• The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency
• Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level
• Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership
• Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model
• The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad)
• Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management
• Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company)
• Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method
• Proposing a Model of Co-Creative Participation in Tourism Market
• Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing