Strategy of adventure sports development in Sanandaj city by SWOT analysis

In recent years by technology development and changes in lifestyles of communities, adventure sports as a new field of sport is growing in a rapid rate and attracted fans in different communities. Importance of leisure time and sport tourism makes this issue an importante area for scientific research. Thus, the purpose of this study is to investigate the barriers and solutions of adventure sports development in Sanandaj city. The descriptive survey methodology would be applied based upon the case study. Statistical sample due to volume of population was equal to target population(n=N=39). SWOT analysis to investigating the internal (strength & weakness) and external (opportunity & threats) factors use to analyze strategic position. To collect the data, library resources, literature and background review, interviews and questionnaires was used. The Final score of evaluate internal factors (2.698) and external factors (2.554) matrices locate Sanandaj city in SO strategies. Thus, it is recommended to focus on aggressive development strategy.