Rest Areas Management; the Effect of Demographic Information into Users’ Preferences for Planning Parameters of Rest Areas

Rest areas have been built on the freeway to avoid traffic accidents and drowsiness so that road travelers can rest. These supplemental rest areas are very small-sized resting facilities located between the larger regular rest areas, which is a unique design. However, the management of rest areas and their accommodations need to be improved by considering the effective factors involved. In this spirit, the purpose of this research is to study the effect of users’ preferences into planning parameters in rest areas. The study examines several rest areas, their roles and services. Customer satisfaction includes check-in time and purchase, type of service for travelers, intention to use the rest areas service, and satisfaction with the rest areas service. A survey study was carried out among 360 passengers of four rest areas in different locations in Iran. The participants claimed that providing praying room (M= 4.13) is the service most expected from rest areas. They also expected better landscaping of these places in providing shaded spaces (M= 4.13) to mitigate temperatures in hot seasons. The results also show that there is a significant difference between genders in terms of recreational activities (t= 2.81, α= 0.005), landscape amenities (t= 2.01, α= 0.044), welfare services (t= 3.05, α= 0.002), where women prioritized these factors more than men did. The findings of this research can be used in better management, accommodating, and designing of future crossing rest areas according to tourists’ preferences.