Influential Factors of Air Pollution Awareness in Isfahan, Iran

The main objectives of the present study are to both evaluate the level of awareness about air pollution and examine the determinants, likely to affect this awareness. As a result, it discusses influential factors on air pollution awareness, presenting findings from a case study, conducted in the city of Isfahan, Iran, wherein 400 individuals have been selected via proportional random sampling and the data has been collected by means of a questionnaire, provided by the authors, the validity of which has been confirmed by a panel of experts. As for the assessment of the questionnaire’s reliability, this study has used Cronbach's alpha to find out that it has been beyond 0.7 for all variables. The data have been analyzed, using descriptive and inferential statistics, such as the extent of mean, standard deviation, the coefficient of variation, correlation analysis, and regression analysis. Results from the latter show that level of education, level of using information sources, membership, motivation, and participation could explain 50% of the variations in the level of awareness concerning air pollution.