Identifying sports cultural opportunity – Case Study of Mazandaran Province

Sport is an important tool to draw the national attention. Sport is a big assembly to make identity. Also, sport is a cause for identity and unity. The purpose of this study is to identify the cultural opportunity of sport in the province of Mazandaran in Iran. The research method was mixed. Sequential exploratory mixed method of the first method is qualitative and quantitative methods. The study included all the Mazandaran managers, coaches, experts, judges and athletes at the national level. The results show that directors, judges and experts believe that people's happiness and euphoria in winning the sports events is the most sport important cultural opportunity in Mazandaran (All kinds of sport were included). A lot of money is spent on TV programs and movies to fill the people's free time.