Generation Reflection in TV Commercial and Advertisement
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Abstract:
This research studies TV commercial from cultural-conflict view point and tries to analyze mutual relation between parent-child generations. It applies signifier's method for reflecting TV commercials. Signifying qualitative method on the base of General signifies along with "first levels signifiers" and "Second level signifiers" obtained Symbolic displacement. This research shows TV commercial from subjective and from objective power perspective is equal to this paradigm which leads to inequality and gap in power structure in society.
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full textMy Resources
Journal title
volume 1 issue 02
pages 139- 158
publication date 2010-02-01
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