Derived fuzzy importance of attributes based on the weakest triangular norm-based fuzzy arithmetic and applications to the hotel services
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Abstract:
The correlation between the performance of attributes and the overallsatisfaction such as they are perceived by the customers is often used tocalculate the importance of attributes in the crisp case. Recently, the methodwas extended, based on the standard Zadeh extension principle, to the fuzzycase, taking into account the specificity of the human thinking. Thedifficulties of calculation are important and only approximations of theanalytic results can be obtained. In the present paper we give a simplifiedand exact method to compute the derived importance of the attributes in thecase of input data given by triangular fuzzy numbers. The effectivecalculation is based on the $T_{W}$-extension principle and it uses reasonablecomputer resources even if a large number of attributes and customers isconsidered. The proposed derived method is later on compared with othermethods of calculation of the fuzzy importance of attributes. The results ofa survey with respect to the quality of hotel services in Oradea (Romania)are subject to the application of the proposed method.
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Journal title
volume 13 issue 5
pages 65- 85
publication date 2016-10-30
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