Creativity, Design Studio Performance, and Social Media: A Study of Instagram Use among Architecture Students

The importance of using visual social media as the digital learning and inspiration resources in architecture is blatantly obvious. On the contrary, there are still gaps in the position of those platforms in the elements of creativity and performance within design studios. The major research question is how does the architecture students' use of architectural content on Instagram relate to their creativity and design studio performance? The paper aims to determine the relations of defined Instagram usage parameters with creativity indicators and students' grades in studios. After crafting the theoretical framework, the correlational research method was used to define the correlations between variables by Spearman’s correlation coefficient. All 72 students of the Design Studio III course during 2018-2020 at Tabriz Islamic Art University reported their Instagram usage parameters and design grades. Their creativity was measured by Abedi’s version of the Torrance Test of Creative Thinking, and the data were analyzed using SPSS software. Results revealed significant and positive correlations between the students’ performance and the overall score of creativity, fluency, and originality; but, no correlation was found in elaboration and flexibility. Also, there is a significant and positive correlation between Instagram use and flexibility of creativity. However, no significant correlations were reported between Instagram use and their studio performance. Hence, despite enhancing the flexibility, students cannot consider Instagram as a tool to achieve success in studios. Furthermore, the assessment system of the studios in Iran doesn’t cover all aspects of creativity, and it’s crucial to construct a new architecture-oriented creativity test.