Analytic Network Process Based Strategic Planning for Iran's Trade Promotion Organization

The Analytic Network Process

Abstract   The Analytic Network Process (ANP) is a generalization of the Analytic Hierarchy Process (AHP). The basic structure is an influence network of clusters and nodes contained within the clusters. Priorities are established in the same way they are in the AHP using pairwise comparisons and judgment. Many decision problems cannot be structured hierarchically because they involve the inter...

Identifying strategic management concepts: An analytic network process approach

This paper presents an approach to the identification of an organization’s strategic management concepts (SMCs) – mission, vision, values and competences. The highly qualitative relationships among these concepts are operationalized using the Analytic Network Process (ANP). As ANP captures the outcome of dependence and feedback between components of elements, the proposed approach enables us to...

Planning road network in mountain forests using GIS and Analytic Hierarchical Process (AHP)

Forest road construction is the most costly operation in forestry. Road designing and construction in unsuitable areas may increase construction and maintenance costs and also cause many environmental impacts. Therefore, it is required to pay more attention to forest road design. In this research, we tried to introduce an appropriate method for locating forest roads using GIS and AHP simultaneo...

Make Decision for Selection Enterprise Resource Planning by Defines Key Performance Indicators (KPIs) and Analytic Network Process (ANP)

The purpose of all service institutions, including banks is to provide appropriate services for the customers' satisfaction. In fact, the key to the success of these organizations relates to the customer-orientation and focus on the quality of services. Since the organizations providing financial service, especially banks operate in an environment with indistinct products, their quality service...

Applications of Analytic Network Process in Entertainment

Strategic Marketing Planning Process under a Network Approach

Marketing literature shows that the main sequences of strategic marketing planning and control processes do not have a strong network approach, since these sequences consider the company in a more individual approach. This article presents a new sequence of steps, which was applied as a Strategic Marketing Planning and Control framework in three companies and incrementally adjusted over a perio...