شناسایی استراتژی‌های کلیدی تولید محصول زیتون ایران و الزامات فنی پیاده‌سازی آنها با رویکرد تولید در کلاس جهانی

World class production has been in sight for a few decades and it had turned into one of main driving forces for commercial success of corporations. Considering customer needs and planning to satisfy them will be a huge help to corporation in achieving world class production goals. So in this study we are going to take olive industry as a case study and identify customer needs, technical requirements and world class production strategies and then we are going to rank customer needs using Topsis method and analyze relationship and values of technical requirements and world class production strategies by using house of quality (HOQ) method. According to the results, having the brand trust and product reliability is the most important needs of customers, improving technologies and processes is the most important technical requirement and product development is the most important global production strategy.