تأثیر روان‌شناختی پیام‌های تصویری (دارای مضمون بحران آب) بر مقدار واحد مصرفی آب خانگی خانوارها؛ با تأکید بر رویکرد هنردرمانی

Abstract: The present study aimed to investigate the effect of visual messages with the content of the water crisis on the domestic household water consumption. This study is experimental from pretest-posttest model with control group. The population of this study is families that have at least one child enrolled in male high school (first period) in Qods town. The sample gathered by using two-stage sampling included 30 families with children who are student and were selected from an eight-classroom school (15 households were in experiment group and 15 households in the control group). The tool for gathering the information about the amount of consumption of water was researcher made questionnaire and intervening tools were three posters that have validity and a water crisis as the independent variable. One way Anova was used for analyzing the data. Findings Analysis of variance showed that the effect of the independent variable (visual message) on the dependent variable (the amount of household water consumption) is significant (375 / eta squared F = 0, 000/0 = P, 00/27), consequently, visual messages themed water crisis has significant impact on household water consumption and the water consumption for experimental group after the test is discounted.