Acculturation to the global consumer culture: a generational cohort comparison
نویسندگان
چکیده
Acculturation to the global consumer culture: a generational cohort comparison Jason Carpenter a , Marguerite Moore b , Anne Marie Doherty c & Nicholas Alexander d a Department of Retailing, University of South Carolina, 1016E Carolina Coliseum, Columbia, SC, 29208, USA b College of Textiles, North Carolina State University, 2410 Research Drive, Raleigh, NC, 27695, USA c Glamorgan Business School, University of Glamorgan, Treforest, UK d Lancaster University Management School, Lancaster University, Lancaster, LA1 4YX, UK Published online: 15 May 2012.
منابع مشابه
Mental Health and Hmong Americans : A comparison of two generations
Early studies of Hmong refugees in the U.S. indicated high rates of mental distress related to post-migration stressors such as grief and loss, poverty, and social adversity. This study explores the mental health status of two generations of Hmong Americans 38 years after their first migration. The relationship between acculturation and mental health of 191 1st and 2nd generation Hmong are repo...
متن کاملHow consumer acculturation influences interpersonal trust
The paper contributes to a growing stream of research on consumer acculturation, examining the influence of acculturation on interpersonal trust in the banking sector. This study develops a conceptual model based on culture-based differences in cognitive and affective trust. The moderating effect of consumer acculturation level on cognitive trust, affective trust, and targets of commitment is c...
متن کاملHow culture matters in children’s purchase influence: a multi-level investigation
Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnicidentification, on children’s role in family purchase decisions. By conceiving of CPI as a family context-dependent phenomenon, we hypothesized that parent–child cultural dissonan...
متن کاملTargeting the Millennial Generation
From a critical analysis of Howe and Strauss (2000; 2003) theory of recurrent cycles of generations in History, we intend to extract useful Advertising principles that can be applied when aiming at Millennials as consumers. Noting that the notion of “generational trait” resembles the empirically validated concept of “cohort effect”, we find Howe and Strauss ideas to be very compelling, and usef...
متن کاملA Study on the Socio – Economic Factors Involving in Acculturation of the Students: (A Case Study of the Pre - University Students in Shiraz)
The purpose of this research is the analysis of the effects of socio – economic factors on acculturation of pre students in Shiraz. In this research (after examining of the previous studies and existing theories) to explain the concept of acculturation the theories of Rogers and Bits have been used and also the socio – economic factors of Parson's theory have been applied. The research is in t...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2013