Democratisation of Work through the application of Web 2.0 technologies
نویسنده
چکیده
Under the influence of Web 2.0 Work (purposeful directed action) is democratised moving it away from productionist metaphysics. Web 2.0 symbolises a cultural phenomenon summarised as a collection of emerging technologies and methodologies that, in the enterprise, provides for a shift in the asymmetric distribution of power such that the technological human has access to mechanisms and processes that allow greater participation in formative decision-making. The technological enterprise, through fostering Web 2.0 technologies, is able to offer the infrastructure the technological human can use to build its own social networks. This provides an opportunity for employee to invest emotionally in the purposes and intentions of the enterprise.
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