Discovering and developing primary biodiversity data from social networking sites: A novel approach

An ever-increasing need exists for fine-scale biodiversity occurrence records for a broad variety of research applications in biodiversity and science more generally. Even though large-scale data aggregators like GBIF serve such data in large quantities, major gaps and biases still exist, both in taxonomic coverage and in spatial coverage. To address these gaps, in this dissertation, I explored social networking sites (SNS) as a rich potential source of additional biodiversity occurrence records. In my first chapter, I explored the idea of discovering, extracting, and organizing massive numbers of biodiversity occurrence records now available on SNSs. I presented a proof-of-concept with Flickr as the SNS and Snowy Owls (Bubo scandiacus) and Monarch Butterflies (Danaus plexippus) as target species. The methods presented in this chapter can easily be used for any other SNS, region, or species group. These approaches are broadly applicable to animal and plant groups that are photographed, and that can be identified from photographs with some degree of confidence (e.g., birds, butterflies, cetaceans, orchids, dragonflies, amphibians, and plants). SNS thus offer a rich new source of biodiversity data. To understand the strengths and weaknesses of biodiversity data, we need effective tools by which to explore and visualize these data. I developed a suite of such tools in an R package called bdvis, which is described in chapter two. The package allows