Monitoring and Predicting Journalistic Profiles

The paper develops a pilot study aiming at finding a methodology for identifying features of journalistic writing profiles. The study is based on capturing dominant discursive tonalities, knowing that journalistic discourse entails public legitimacy. We made use of a series of natural language processing tools as preliminary steps in revealing three egocentric journalistic identities. Based on quantitative analysis, such as syntactic and lexicalsemantic, we put in evidence qualitative pragmatic aspects. The final goal of this study is to configure a tool for automatic analysis of journalistic profiles. We have concentrated on three top Romanian journalists, whose newspaper publications have been monitored over a period of three months and semiautomatically analyzed. As a result, a database with their profiles is collected and interpreted. Such a tool could be of interest to mass-media, but also to specialists in communication and public relations, to political parties and to the public opinion, in general.