On Purchase Timing Models in Marketing
نویسندگان
چکیده
In this paper we consider stochastic purchase timing models used in marketing for low-involvement products and show that important c haracteristics of those models are easy to compute. As such these calculations are based on an elementary probabilistic argument and cover not only the well-known condensed negative binomial model but also stochastic purchase timing models with other interarrival and mixing distributions.
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