Judging nudging: can nudging improve population health?

نویسندگان

  • Theresa M Marteau
  • David Ogilvie
  • Martin Roland
  • Marc Suhrcke
  • Michael P Kelly
چکیده

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Nudging, Shaming and Stigmatising to Improve Population Health; Comment on “Nudging by Shaming, Shaming by Nudging”

Nudges are small, often imperceptible changes to how particular decisions present themselves to individuals that are meant to influence those decisions. In his editorial, ‘Nudging by shaming, shaming by nudging’, Eyal highlights links between nudges and feelings of shame on the part of the ‘chooser’. In this commentary, I suggest two further distinctions between different types of shame-based n...

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Nudging by Shaming, Shaming by Nudging

In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. ...

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On the Cost of Shame; Comment on “Nudging by Shaming, Shaming by Nudging”

In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.

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Radically Questioning the Principle of the Least Restrictive Alternative: A Reply to Nir Eyal; Comment on “Nudging by Shaming, Shaming by Nudging”

In his insightful editorial, Nir Eyal explores the connections between nudging and shaming. One upshot of his argument is that we should question the principle of the least restrictive alternative in public health and health policy. In this commentary, I maintain that Eyal’s argument undermines only a rather implausible version of the principle of the least restrictive alternative and I sketch ...

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Expanding the Nudge: Designing Choice Contexts and Choice Contents*

To nudge is to design choice contexts in order to improve choice outcomes. Richard Thaler and Cass Sunstein emphatically endorse nudging but reject more restrictive means. In contrast, I argue that the behavioral psychology that motivates nudging also motivates what may be called jolting—i.e. the design of choice content. I defend nudging and jolting by distinguishing them from the sometimes op...

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عنوان ژورنال:
  • BMJ

دوره 342  شماره 

صفحات  -

تاریخ انتشار 2011