The Measurement of Innovativeness
نویسندگان
چکیده
Diffusion of innovations is a theory that describes the spread of new things through social systems as they are adopted or rejected by individuals. Innovativeness refers to interindividual differences in how people react to these new things and accounts for much of their success or failure. Innovators may welcome them; the majority may gradually adopt them; laggards either slowly or never adopt them. Thus, the measurement of innovativeness is an important activity for both theory testing and practical purposes. This chapter presents many of the current theoretical perspectives on innovativeness and describes the measures that reflect
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